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A24 & Joya Studio Will Be Releasing Candles Inspired By Movie Genres, Because Why Not?

A24

A24, the film distribution company that is home and behind very much beloved films like Lady Bird, Hereditary, Moonlight, Eight Grade and The Witch, is now taking a new interesting innovative step: making candles inspired by movie genres.


As A24 wrote on an email message and the product page for the movie genre-inspired candles, "the movies have historically been limited [aromatically] to wafts of hot butter, worn velour, and failed experiments with Smell-O-Vision" - fair point, even though buttered popcorn is the best (and that's a scientific fact).

Collaborating with Brooklyn-based fragrance design studio Joya, A24 will be releasing six A24 x Joya Genre candles inspired by six classic film genres "hoping to change that" previous limited aromatic experience and instead create an aromatic experience that is more truthful to what these genres represent and help enhance any future film viewing.

The six classic film genres that are part of A24 and Joya's collaboration are: Horror, Western, Thriller, Noir, Adventure, and Musical.

A24
While these six film genres are interesting by themselves, the source of inspiration and the smells that formulate these candles add to the unique experience, with the Thriller candle described as smelling "unorthodox" and being inspired by "random notes, cover-ups, bundles of dynamite" (and of course, "binoculars") or the Adventure candle being inspired by "desert sand storms, treasure" and "torch lights reflected on cave walls." Saucy!

The complete list of what the six A24 x Joya Genre Candles smell like and are inspired by from each genre is provided below:
  • Horror - smells of: mandarin, clove leaf, cypress, suede, cinnamon bark. Inspired by: fangs, glowing eyes, remote lakeside cabins, foreboding shadows on walls, bloody knives, dilapidated houses silhouetted, black cats.
  • Western - smells of: fir needle, eucalyptus, saddle leather, firewood, bourbon vanilla, sweet balsam. Inspired by: boot spurs, campfires, wanted posters, saloon doors, bloody arrows, horses, saddles, whiskey glasses on a bar.
  • Thriller - smells of: blood orange, tobacco absolute, russia leather and metal, clary sage, juniper. Inspired by: fingerprints, ransom notes, cover-ups, bundles of dynamite, ticking clocks, police sirens, briefcases of money, binoculars.
  • Noir - smells of: wild honey, lemon, concrete, amber, jasmine, vetiver. Inspired by: sheets of rain hitting pavement at night, Lucky Strike, face-obscuring hats, tape recorders, significant glances, typewriters, the scent of a lingering woman.
  • Adventure - smells of: rosemary, spanish sage, white grapefruit, white thyme, juniper twig, cedar. Inspired by: desert sand storms, treasure, torch lights reflected on cave walls, hand-drawn maps with burnt edges, cryptic symbols, swinging vines, machetes, precarious rope bridges.
  • Musical - smells of: fig leaf, muskmelon, pink pepper, rainwater, magnolia, lily of the valley. Inspired by: lamp posts, top hats, pianos, snapping fingers, women dancing in concentric circles, tuxedoed men moving in sync, tap shoes, a black cane with a white tip, giggling around a telephone.
The A24 x Joya Genre Candles are available to be purchased only at A24 and Joya's online stores, as well as at Joya's Brooklyn store. They cost $48 each and can burn for about 50-60 hours, or around 33 movies.

I don't know about you, but I want to know what the horror genre smells like - lots of frightful dried tears on the face? Jump scares? Wanting to run away from Jack Torrance and jumping at the sound of him maniacally exclaiming "Here's Johnny!" after he has axed through a door? I've also always wondered what a gun draw duel in the Wild West smelled like and broken Hollywood dreams, so the Western and Musical candle will also make a nice addition.

What A24 x Joya Genre Candles are you most interested in trying, or is it all of the above like me? Are there other film genres for which you think there should be candles?

I don't know if it's just me, but I feel like 1920's melodramas, slapstick comedies, and 1990's romance are missing genres and very much necessary...what do you think those genre candles would smell like?

That's a question that can be answered if A24 and Joya decide to expand their movie-genre inspired candle collection, an endeavor for which I humbly volunteer myself to help in and partake in smelling a lot of candles for - just ask Target for my resume, I've got a long extensive history of smelling candles there.

Sincerely, a Dora Goto who is suddenly really interested in aromatherapy

Comments

  1. AnonymousJanuary 1, 2019 at 12:14 PM

    Great! I'd love to try these candles, especially the noir one since I love noir films. Funny piece!

    ReplyDelete

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